Identity

Generational different

People how born in the first half of the twentieth century are more traditional then younger generation, Traditional attitudes is scarce among the under 30s but still with some people over 60s. You can see more unmarried couple lives together in this time than older generation. Before most of the women where housewife bout this in resent decades more women take more responsibility in society having job, more educated and leave home in younger age. People have more freedom to choose how to live, their life style, where to live, they have different role models that have an impact on their life. To compare older people are not fans of Cosmopolitan, FHM or More magazines nether today’s pop music, fashion, young people test of clothes, makeup and behaviour.

Research shows that people’s attitudes becomes less liberal as they get older, majority of media has become more liberal and obviously more challenging to traditional standards and also media become a tool to spread modernity. Post traditional Today’s young people will grow up to be more traditional and narrow minded in the future.

Media, gender and identity

An introduction- David Gauntlett