Paul Rand

Paul was born on August 15 1914 in Brooklyn, New York. He is an American graphic designer, best known for his logo designs.

 He’s experience in design back to very young age when he used to paint signs for his father’s grocery store and sometime for school events at P.S.109.

He was studied at the Pratt Institute (1932)

The Parsons School of Design (1933)

Art Students League (1934)

He designed a lot of posters and corporate identities as well as logos for ABC,

 IBM (1956) which as Mark Favermann notes “was not just an identity but a basic design philosophy that permeated consciousness and public awareness.” The logo was modified in 1960, Cummins Engine, and Westinghouse, which are still in use.

He is most famous for the corporate logos he created in 1950s.

According to graphic designer Louis Danziger:

He almost singlehandedly convinced business that design was an effective tool.

Anyone designing in the 1950s and 1960s owed much to Rand, who largely made it possible for us to work. The more than anyone else made the profession reputable. We went from being commercial artists to being grahic designers largely on his merits.

Rand died of cancer in 1996.

His former client labelled him, simply, “the greatest living graphic designer.”